Misleading Accreditations by DJs

Recently there has been an increase in the sharp practice of Mobile Disco’s using various accreditations as a means to market themselves and their business.

Often this is an act of laziness on the part of the Disco Business. Its a sad fact that a lot of mobile disco operators are simply unable / unwilling to write a half decent write up of their own business services or promote themselves on their own websites, or be detailed in their replies to client enquiries and instead prefer to pay a small sum of money in order to join an entity whose link or banner may infer some kind of professional recommendation or that a business level vetting / quality process has in some way being carried out and negate the need to work on the self promotion.

Sadly these ‘approved by’ and ‘Recommended by’ statements may be correct in that the business is a member of that particular entity however on some occasions these statements of fact may be used on websites and in brochures (along with the above text samples) in a manner that confuses, misleads or otherwise convey some kind of personal recommendation is given by issuing entity or that the mobile disco has in some way been personally vetted by the association or entity who is mentioned. Which is often found to be incorrect and potentially misleading

More often than not, the entity who is offering these ‘Recommended by’ or ‘Accredited by’ links and banners and who by their silence are actively condoning these practices have not even met the person running the business, let alone have taken the time to fully examine their business practices, and generally assessed their overall merits based on their quality of work and reliability across a whole varied genre of bookings and audiences.

CLIENTS BEWARE!

If you are a client reading this, then I strongly suggest that if you come across a Mobile Disco business who is using these accreditations in a manner which perhaps confused you into thinking that it was some personal guarantee of their reliability, to contact the entity that they are a member of and ask them exactly what safeguards they have in place should the business you book prove to be unreliable or operate unsatisfactory and can they back up this website recommendation with a full written assurance of the facts. You should also ask them to provide details of their underwriting insurers and complaints procedure should you need to claim for compensation or lodge a complaint due to the fact you may have booked that particular entertainer partly or solely on the strength of their affiliation / recommendation statements and ultimately have been disappointed with some aspect of the provided service.

The plain and simple fact of the matter is that often these ‘recommended by’ links mean absolutely nothing and in a lot of cases there is no logistical possibility that an association / entity can check hundreds of mobile disco businesses, which may be dotted about hundreds of miles from their own base, and most simply don’t bother because they don’t have the resources to do this once, let alone on an ongoing basis. How exactly can an association recommend a business they have never seen, and give personal recommendations on a DJ that they have never personally met? – in short they can’t.

All that is required to join most of these entities is a small membership fee! and perhaps the provision of insurance or electrical safety certificates.

NO ACTUAL ASSESSMENTS OF THE BUSINESS

NO ONGOING QUALITY ASSESSMENT

NO ACTUAL GUARANTEE THAT THIS PARTICULAR DJ IS ANY BETTER AT PROVIDING ENTERTAINMENT THAN THE NEXT

Our advice to you, is avoid booking any mobile disco who is using these affiliations in a manner which infers some kind of personal level recommendation, and instead book a DJ who is happy to spend time answering your questions in depth, responding to your enquiry in a timely and courteous manner and who puts in the required effort into selling their services to you on the basis of how good their are, and their strengths as an entertainer, rather than who they have just sent a cheque too.

If you are a DJ who is thinking of using these practices to promote yourself then we advise that you spend more time perhaps designing your website and literature around your own personality as a DJ and market the services that you provide, rather than hiding behind commercially paid for memberships which, you know yourself, have simply been bought rather than earned!.

There is of course nothing wrong with stating that you a member of an association or being proud to be part of a group or community and stating the fact that you are a member on your website, but inserting words or other text which perhaps infer to a potential client, that you are actually being recommended by the association / entity, is just plain misleading, and its only a matter of time before you, or the ‘recommending’ entity are actually asked to prove it

Source

Share on Facebook

Comments are closed.

FEATURE

Derbyshire Police
Derbyshire Constabulary is committed to reducing and investigating crime, protecting people and promoting law and order across the county of Derbyshire.

Neighbourhood Watch
Neighbourhood Watch is one of the best examples of how the police and community can work together to prevent crime.

Buxton Fire Station
Buxton fire station is the principal station covering the High Peak and Derbyshire Dales area and also holds responsibility for issues relating to the Peak District National Park which is reputed to receive around 22 million tourist visitors a year.

Misleading Accreditations by DJs

About Buxton News Directory © MMX