Joe McElderry Wins X Factor

Northern voice sensation Joe McElderry wins the X Factor!

18 year old McElderry beat Olly Murs in a public vote on the ITV talent show to be signed up for a recording contract worth £1million pounds.

This year’s X Factor is expected to be extremely lucrative for ITV1. The series has dominated peaktime viewing on both Saturday and Sunday throughout the autumn.

The 40 ITV1 shows are thought to have brought in more than £75m in advertising, plus revenue from the phone-votes.

Simon Cowell's X Factor has played a major role in ITV's resurgence

And one analyst claims the total benefit to ITV is almost £100m, including income from showings on its website itv.com and the ITV2 spin-off show.

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Joe McElderry Wins X Factor

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